{"id":24948,"date":"2025-10-29T08:06:18","date_gmt":"2025-10-29T08:06:18","guid":{"rendered":"https:\/\/cms.mojedelo.com\/?p=24948"},"modified":"2025-10-29T08:17:33","modified_gmt":"2025-10-29T08:17:33","slug":"10-novih-trendov-v-eb","status":"publish","type":"post","link":"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/10-novih-trendov-v-eb\/","title":{"rendered":"10 novih trendov v employer brandingu: kam se premika trg dela?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>V zadnjih letih se je na\u010din, kako podjetja nagovarjajo talente, mo\u010dno spremenil. Kandidati danes pri\u010dakujejo ve\u010d kot le redno pla\u010do in varno zaposlitev \u2013 i\u0161\u010dejo smisel, vrednote, ravnovesje in okolje, kjer bodo resni\u010dno lahko rasli. 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