{"id":24542,"date":"2025-09-01T08:41:58","date_gmt":"2025-09-01T08:41:58","guid":{"rendered":"https:\/\/cms.mojedelo.com\/?p=24542"},"modified":"2025-09-01T12:50:56","modified_gmt":"2025-09-01T12:50:56","slug":"vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo","status":"publish","type":"post","link":"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/","title":{"rendered":"Va\u0161i zaposleni ne verjamejo employer brandingu. In prav imajo."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Employer branding je v zadnjih letih postal modna beseda. Podjetja tekmujejo, kdo bo posnel bolj \u201ckul\u201d video o svoji kulturi, kdo bo objavil bolj sr\u010dno objavo o tem, da \u201cljudje so na\u0161a najve\u010dja vrednota\u201d. Zunanji svet se nasmehne, lajk prileti \u2026 zaposleni pa medtem tiho zavijejo z o\u010dmi. Zakaj? Ker vedo, kaj je res. Ker obljube na LinkedInu pogosto nimajo nobene zveze z realnostjo za \u0161tirimi stenami podjetja. <\/p>\n","protected":false},"author":10014,"featured_media":24543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10023,10037],"tags":[],"class_list":["post-24542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vsebine-znamka-delodajalca-delodajalci","category-znamka-delodajalca-delodajalci"],"acf":[],"yoast_head":"Va\u0161i zaposleni ne verjamejo employer brandingu. In prav imajo. - Moje Delo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Va\u0161i zaposleni ne verjamejo employer brandingu. In prav imajo. - Moje Delo\" \/>\n<meta property=\"og:description\" content=\"Employer branding je v zadnjih letih postal modna beseda. Podjetja tekmujejo, kdo bo posnel bolj \u201ckul\u201d video o svoji kulturi, kdo bo objavil bolj sr\u010dno objavo o tem, da \u201cljudje so na\u0161a najve\u010dja vrednota\u201d. Zunanji svet se nasmehne, lajk prileti \u2026 zaposleni pa medtem tiho zavijejo z o\u010dmi. Zakaj? Ker vedo, kaj je res. Ker obljube na LinkedInu pogosto nimajo nobene zveze z realnostjo za \u0161tirimi stenami podjetja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/\" \/>\n<meta property=\"og:site_name\" content=\"Moje Delo\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T08:41:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T12:50:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.mojedelo.com\/wp-content\/uploads\/2025\/09\/shutterstock_2419999159.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"leo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"leo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/\",\"url\":\"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/\",\"name\":\"Va\u0161i zaposleni ne verjamejo employer brandingu. In prav imajo. - Moje Delo\",\"isPartOf\":{\"@id\":\"https:\/\/cms.mojedelo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.mojedelo.com\/wp-content\/uploads\/2025\/09\/shutterstock_2419999159.jpg\",\"datePublished\":\"2025-09-01T08:41:58+00:00\",\"dateModified\":\"2025-09-01T12:50:56+00:00\",\"author\":{\"@id\":\"https:\/\/cms.mojedelo.com\/#\/schema\/person\/e169de6918925c3a0b3b4ff7a278ffba\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/#primaryimage\",\"url\":\"https:\/\/cms.mojedelo.com\/wp-content\/uploads\/2025\/09\/shutterstock_2419999159.jpg\",\"contentUrl\":\"https:\/\/cms.mojedelo.com\/wp-content\/uploads\/2025\/09\/shutterstock_2419999159.jpg\",\"width\":1000,\"height\":500},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.mojedelo.com\/#website\",\"url\":\"https:\/\/cms.mojedelo.com\/\",\"name\":\"Moje Delo\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.mojedelo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cms.mojedelo.com\/#\/schema\/person\/e169de6918925c3a0b3b4ff7a278ffba\",\"name\":\"leo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.mojedelo.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc709c248bc301f9fcf58f7844b0bb2295426030fc547355ac72761b11a5cf98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc709c248bc301f9fcf58f7844b0bb2295426030fc547355ac72761b11a5cf98?s=96&d=mm&r=g\",\"caption\":\"leo\"},\"url\":\"https:\/\/cms.mojedelo.com\/author\/leo\/\"}]}<\/script>","yoast_head_json":{"title":"Va\u0161i zaposleni ne verjamejo employer brandingu. In prav imajo. - Moje Delo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/","og_locale":"en_US","og_type":"article","og_title":"Va\u0161i zaposleni ne verjamejo employer brandingu. In prav imajo. - Moje Delo","og_description":"Employer branding je v zadnjih letih postal modna beseda. Podjetja tekmujejo, kdo bo posnel bolj \u201ckul\u201d video o svoji kulturi, kdo bo objavil bolj sr\u010dno objavo o tem, da \u201cljudje so na\u0161a najve\u010dja vrednota\u201d. Zunanji svet se nasmehne, lajk prileti \u2026 zaposleni pa medtem tiho zavijejo z o\u010dmi. Zakaj? Ker vedo, kaj je res. Ker obljube na LinkedInu pogosto nimajo nobene zveze z realnostjo za \u0161tirimi stenami podjetja.","og_url":"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/","og_site_name":"Moje Delo","article_published_time":"2025-09-01T08:41:58+00:00","article_modified_time":"2025-09-01T12:50:56+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/cms.mojedelo.com\/wp-content\/uploads\/2025\/09\/shutterstock_2419999159.jpg","type":"image\/jpeg"}],"author":"leo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"leo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/","url":"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/","name":"Va\u0161i zaposleni ne verjamejo employer brandingu. In prav imajo. - Moje Delo","isPartOf":{"@id":"https:\/\/cms.mojedelo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/#primaryimage"},"image":{"@id":"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.mojedelo.com\/wp-content\/uploads\/2025\/09\/shutterstock_2419999159.jpg","datePublished":"2025-09-01T08:41:58+00:00","dateModified":"2025-09-01T12:50:56+00:00","author":{"@id":"https:\/\/cms.mojedelo.com\/#\/schema\/person\/e169de6918925c3a0b3b4ff7a278ffba"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.mojedelo.com\/delodajalci\/znamka-delodajalca-delodajalci\/vasi-zaposleni-ne-verjamejo-employer-brandingu-in-prav-imajo\/#primaryimage","url":"https:\/\/cms.mojedelo.com\/wp-content\/uploads\/2025\/09\/shutterstock_2419999159.jpg","contentUrl":"https:\/\/cms.mojedelo.com\/wp-content\/uploads\/2025\/09\/shutterstock_2419999159.jpg","width":1000,"height":500},{"@type":"WebSite","@id":"https:\/\/cms.mojedelo.com\/#website","url":"https:\/\/cms.mojedelo.com\/","name":"Moje Delo","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.mojedelo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cms.mojedelo.com\/#\/schema\/person\/e169de6918925c3a0b3b4ff7a278ffba","name":"leo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.mojedelo.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fc709c248bc301f9fcf58f7844b0bb2295426030fc547355ac72761b11a5cf98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc709c248bc301f9fcf58f7844b0bb2295426030fc547355ac72761b11a5cf98?s=96&d=mm&r=g","caption":"leo"},"url":"https:\/\/cms.mojedelo.com\/author\/leo\/"}]}},"_links":{"self":[{"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/posts\/24542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/users\/10014"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/comments?post=24542"}],"version-history":[{"count":6,"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/posts\/24542\/revisions"}],"predecessor-version":[{"id":24589,"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/posts\/24542\/revisions\/24589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/media\/24543"}],"wp:attachment":[{"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/media?parent=24542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/categories?post=24542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.mojedelo.com\/api\/wp\/v2\/tags?post=24542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}