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Da bi dosegli va\u0161e strate\u0161ke cilje, je za gradnjo znamke delodajalca potreben podatkovno usmerjen pristop. \u010ce va\u0161a znamka delodajalca ni dovolj mo\u010dna ali ni pravilno predstavljena na ustreznih komunikacijskih kanalih, boste svoje cilje te\u017eko dosegli, va\u0161a znamka pa ne bo pravilno percepirana. Zato morate svoje odlo\u010ditve, kaj, kako in kje komunicirati, da va\u0161e sporo\u010dilo dose\u017ee potencialne kandidate, podpreti s pravimi podatki. <\/div>\n
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Razumevanje eksterne in interne percepcije va\u0161e znamke delodajalca je klju\u010dnega pomena. Raziskati pa morate tudi, kje in kako potencialni kandidati pridobivajo informacije o delodajalcih. Vse potrebne podatke lahko dobite z razli\u010dnimi ocenjevalnimi raziskavami, raziskave z velikimi vzorci anketiranih pa vam v ve\u010dini omogo\u010dajo tudi analizo percepcije v primerjavi z va\u0161imi glavnimi konkurenti. <\/div>\n<\/div>\n<\/div>\n
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Kako vas percepirajo potencialni kandidati?<\/b><\/div>\n
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\u010ce \u017eelite izbolj\u0161ati svoj ugled, morate najprej dobro spoznati potencialne kandidate in trenutno percepcijo va\u0161e znamke delodajalca. A veste, kako vas kot delodajalca ocenjujejo kandidati na trgu dela, kak\u0161ne so va\u0161e prednosti primerjavi s konkurenco in kaj motivira va\u0161e potencialne kandidate? <\/div>\n
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Da bi podjetja dobila vpogled v to, \u010desa si \u017eelijo potencialni kandidati, kako je percepirano njihovo podjetje, kako so percepirana konkuren\u010dna podjetja in kateri kanali so primerni za ogla\u0161evanje, da bi dosegli svojo ciljno skupino, se poslu\u017eujejo podatkov iz razli\u010dnih raziskav na trgu dela. <\/div>\n<\/div>\n
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Ena od tovrstnih raziskav na slovenskem trgu dela je Ugled delodajalca, ki jo MojeDelo.com izvaja \u017ee od leta 2007.<\/i><\/div>\n
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RAZI\u0160\u010cITE KAJ PRI\u010cAKUJEJO IN \u010cESA SI \u017dELIJO POTENCIALNI KANDIDATI<\/b><\/div>\n
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Spoznajte potencialne kandidate in odkrijte, kak\u0161ne so njihove \u017eelje, pri\u010dakovanja. Pridobite podroben vpogled v to, \u010desa si \u017eelijo potencialni kandidati na svoji karierni poti in kaj pri\u010dakujejo od delodajalca. <\/div>\n
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ODKRIJTE KAK\u0160NO MNENJE IMAJO KANDIDATI O VA\u0160EM PODJETJU<\/b><\/div>\n
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Preverite, kako vas potencialni kandidati percepirajo kot delodajalca ter ali se njihova percepcija ujema z njihovimi \u017eeljami in pri\u010dakovanji. <\/div>\n<\/div>\n
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Izbor dejavnikov, ki vplivajo na ugled delodajalca in znamko delodajalca. <\/div>\n
Vir: raziskava Ugled delodajalca, MojeDelo.com & Universum<\/div>\n
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ZAPOSLITVENI LIJAK<\/b><\/div>\n
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Odkrijte, kako privla\u010dni ste za potencialne kandidate in na kateri to\u010dki v zaposlitvenem procesu izgubljate kandidate – vas sploh ne poznajo ali si samo ne \u017eelijo zaposlitve v va\u0161em podjetju? <\/div>\n
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Zaposlitveni lijak prikazuje va\u0161e prednosti in izzive v zaposlitvenem procesu: ali vas potencialni kandidati poznajo kot delodajalca, kako ste se uvrstili kot potencialni ali ugledni delodajalec ter kako uspe\u0161ni ste pri prepri\u010devanju kandidatov, naj se prijavijo na razpisano delovno mesto v va\u0161em podjetju. <\/div>\n<\/div>\n
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Z uporabo zaposlitvenega lijaka lahko odkrijete, katerim aktivnostim se morate bolj posve\u010dati oziroma jih morate prilagoditi, da boste bolj u\u010dinkoviti in ciljno usmerjeni pri gradnji va\u0161e znamke delodajalca.<\/div>\n
Vir: raziskava Ugled delodajalca, MojeDelo.com & Universum<\/div>\n
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ODKRIJTE V \u010cEM SE RAZLIKUJETE OD KONKURENCE IN KDO VAM KRADE KADER<\/b><\/div>\n
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Se zavedate, katera podjetja vam kradejo kader? Razi\u0161\u010dite svojo konkurenco in odkrijte, kad po\u010dnejo bolje od vas. Analizirajte ugled svoje znamke delodajalca v primerjavi s njimi, preverite na katerem podro\u010dju ste mo\u010dnej\u0161i in kak\u0161ne so va\u0161e prilo\u017enosti za v prihodnje. <\/div>\n
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IZPOSTAVITE SVOJE PREDNOSTI<\/b><\/div>\n
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Na podlagi \u017eelj in pri\u010dakovanj kandidatov ter primerjave s konkurenco najdite presek resni\u010dnih, privla\u010dnih in kredibilnih dejavnikov, ki jih boste predstavili potencialnim kandidatom in tako gradili ter vzdr\u017eevali uspe\u0161nost blagovne znamke delodajalca. <\/div>\n
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Torej, kaj je tisto, kar vas predstavlja kot privla\u010dnega delodajalca, kaj lahko dejansko ponudite kandidatom in kaj je tisto, zaradi \u010desa bo va\u0161a ponudba unikatna, druga\u010dna od konkurence?<\/div>\n<\/div>\n<\/div>\n
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Priprava zaposlitvene ponudbe, ki bo pritegnila potencialne kandidate.<\/div>\n
Vir: raziskava Ugled delodajalca, MojeDelo.com & Universum<\/div>\n
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KOMUNIKACIJSKA STRATEGIJA<\/b><\/div>\n
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Preverite, kako potencialni kandidati pridobivajo informacije o delodajalcih in razi\u0161\u010dite, kateri komunikacijski kanali so najbolj u\u010dinkoviti za promocijo va\u0161e znamke delodajalca. Razi\u0161\u010dite tudi dogajanje v digitalnem svetu in na\u010dine, kako lahko izkoristite socialna omre\u017eja pri komunikaciji s kandidati ter na podlagi tega zastavite va\u0161 ogla\u0161evalski prora\u010dunom. <\/div>\nOdlo\u010ditve, sprejete na podlagi podatkov - Moje Delo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.mojedelo.com\/delodajalci\/odlocitve-sprejete-na-podlagi-podatkov\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odlo\u010ditve, sprejete na podlagi podatkov - Moje Delo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.mojedelo.com\/delodajalci\/odlocitve-sprejete-na-podlagi-podatkov\/\" \/>\n<meta property=\"og:site_name\" content=\"Moje Delo\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-05T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T12:12:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.mojedelo.com\/wp-content\/uploads\/2025\/02\/5236b1c12efb4091887f09b8cb4b6c05.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mojedelo-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mojedelo-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.mojedelo.com\/delodajalci\/odlocitve-sprejete-na-podlagi-podatkov\/\",\"url\":\"https:\/\/cms.mojedelo.com\/delodajalci\/odlocitve-sprejete-na-podlagi-podatkov\/\",\"name\":\"Odlo\u010ditve, sprejete na podlagi podatkov - 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