{"id":16051,"date":"2021-07-22T22:00:00","date_gmt":"2021-07-22T22:00:00","guid":{"rendered":"https:\/\/cms.mojedelo.com\/karierni-nasveti\/uncategorized\/gradnja-znamke-delodajalca-na-druzbenih-omrezjih\/"},"modified":"2025-02-19T11:57:52","modified_gmt":"2025-02-19T11:57:52","slug":"gradnja-znamke-delodajalca-na-druzbenih-omrezjih","status":"publish","type":"post","link":"https:\/\/cms.mojedelo.com\/delodajalci\/gradnja-znamke-delodajalca-na-druzbenih-omrezjih\/","title":{"rendered":"Gradnja znamke delodajalca na dru\u017ebenih omre\u017ejih"},"content":{"rendered":"<p><div><b>Gradnja znamke delodajalca na dru\u017ebenih omre\u017ejih<\/b><\/div>\n<div><b><br \/><\/b><\/div>\n<div>\n<div>V prej\u0161njih mesecih smo za vas pripravili nekaj \u010dlankov na temo strategije znamke delodajalca ter internih in eksternih raziskav na tem podro\u010dju. Sedaj je \u010das za gradnjo znamke delodajalca. Ste \u017ee za\u010deli s svojimi aktivnostmi?<\/div>\n<div><\/div>\n<div>Preden za\u010dnete, naredite kratek pregled trenutne znamke delodajalca, na podlagi katerega boste lahko prilagodili potrebne aktivnosti in dosegli \u017eelene rezultate.&nbsp;<\/div>\n<div><\/div>\n<div>\n<ol>\n<li>Primerjalna analiza s klju\u010dnimi konkurenti<br \/>\u2022<span style=\"white-space: pre;\">\t<\/span>Kak\u0161ne so va\u0161e aktivnosti in prakse v primerjavi s svetovnimi podjetji in klju\u010dnimi konkurenti?<br \/>\u2022<span style=\"white-space: pre;\">\t<\/span>Kje je potreben napredek?\n<\/li>\n<li>Prepoznavnost znamke delodajalca, ugled in podoba<br \/>\u2022<span style=\"white-space: pre;\">\t<\/span>Je va\u0161a znamka delodajalca prepoznavna in kak\u0161en ugled ima na slovenskem trgu dela?<br \/>\u2022<span style=\"white-space: pre;\">\t<\/span>Kak\u0161ne so va\u0161e slabosti, prednosti in po \u010dem se razlikujete od konkurence?<br \/>\u2022<span style=\"white-space: pre;\">\t<\/span>Kako se percepcija podjetja kot delodajalca ujema z va\u0161o zaposlitveno ponudbo in pomembnimi dejavniki za potencialne kandidate?\n<\/li>\n<li>Zaposlitvena izku\u0161nja in zavzetost<br \/>\u2022<span style=\"white-space: pre;\">\t<\/span>Kak\u0161ne so va\u0161e slabosti in prednosti na tem podro\u010dju?<br \/>\u2022<span style=\"white-space: pre;\">\t<\/span>Kako se va\u0161a zaposlitvena izku\u0161nja ujema s pomembnimi dejavniki za va\u0161e zaposlene?\n<\/li>\n<li>Kako uspe\u0161ni ste?<br \/>\u2022<span style=\"white-space: pre;\">\t<\/span>Ali va\u0161a strategija znamke delodajalca zadovoljuje kadrovske potrebe va\u0161ega podjetja?<br \/>\u2022<span style=\"white-space: pre;\">\t<\/span>Koliko truda je potrebno vlo\u017eiti za okrepitev va\u0161e znamke delodajalca?&nbsp;<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div><b><br \/><\/b><\/div>\n<div><b>Uporaba dru\u017ebenih omre\u017eij za gradnjo znamke delodajalca<\/b><\/div>\n<div><b><br \/><\/b><\/div>\n<div>\n<div style=\"\">\n<div>Podjetja investirajo v dru\u017ebena omre\u017eja, da bi dosegli ve\u010djo zavzetost njihovih ciljnih skupin, bolj prepoznavno blagovno znamko in mo\u010dnej\u0161o afiniteto do blagovne znamke. Uporabljajo pa jih tudi za privabljanje talentov. Marketin\u0161ki mojstri, kar se da izkori\u0161\u010dajo mo\u010d dru\u017ebenih omre\u017eij \u2013 od sofisticiranega targetiranja kandidatov in preverjanja njihovih \u00bbdigitalnih odtisov\u00ab, do predstavitve svoje znamke delodajalca, objavljanja prostih delovnih mest in zaposlovanje na osnovi priporo\u010dil.&nbsp;<\/div>\n<div><\/div>\n<div>Kaj pa stopnja aktivnosti na dru\u017ebenih omre\u017ejih? Veliko podjetij ima \u017ee svoj zaposlitveni profil na dru\u017ebenih omre\u017ejih, vendar objavljajo vsebino zelo redko. Samo 32% anketiranih pravi, da nadzorujejo svojo aktivno prisotnost na dru\u017ebenih omre\u017ejih. Le 52% meri uspe\u0161nost svojih aktivnosti, 69 % pa to na\u010drtuje v prihodnjih petih letih*. Ta statistika je zaskrbljujo\u010da, saj aktivnosti na dru\u017ebenih omre\u017ejih zahtevajo nenehno testiranje in optimizacijo, da zagotovimo uspeh in pozitiven doseg ciljnega ob\u010dinstva.&nbsp;<\/div>\n<div><i style=\"text-align: center;\"><br \/><\/i><\/div>\n<div>\n<div style=\"text-align: left;\">\n<p style=\"font-size:8px;\"><i>*Using social media for talent attraction, Universum 2020<\/i><\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"font-style: italic; text-align: center;\"><i><br \/><\/i><\/div>\n<div>\n<div><b>Zakaj graditi blagovno znamko na dru\u017ebenih omre\u017ejih?&nbsp;<\/b><\/div>\n<div><b><br \/><\/b><\/div>\n<div>Ker talenti \u017eivijo na dru\u017ebenih omre\u017ejih. Kot najve\u010dja omre\u017eja na svetu, so dru\u017ebena omre\u017eja idealna mesta za dosego potencialnih kandidatov in sodelovanje z njimi. Ne glede na to, ali kandidati le razmi\u0161ljajo o novi zaposlitvi ali aktivno i\u0161\u010dejo zaposlitev, vam dru\u017ebena omre\u017eja pomagajo stopiti v stik s potencialnimi kandidati in pri promociji va\u0161e znamke delodajalca.&nbsp;<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div><b>Vsebina in komunikacija<\/b><\/div>\n<div><b><br \/><\/b><\/div>\n<div>\n<div>Gradnja blagovne znamke delodajalca je postala prava znanost in komunikacija s potencialnimi kandidati je kompleksen proces. Odra\u017eati mora strategijo podjetja, prilagojena mora biti trenutnim in bodo\u010dim zaposlenim ter mora biti dovolj privla\u010dna, da pritegne potencialne kandidate. Vsekakor ne gre le za izbor prave slike, ki jo objavimo na dru\u017ebenih omre\u017ejih, gre za del strategije.&nbsp;<\/div>\n<div><\/div>\n<div>Da dose\u017eete pravo publiko je pomembno, kje, kdaj in kako boste objavili pripravljeno vsebino. Razi\u0161\u010dite, na katerih komunikacijskih kanalih se zadr\u017euje va\u0161a ciljna skupina in ne pozabite spremljati uspe\u0161nosti va\u0161ih objav.&nbsp;<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div><b>Kako za\u010deti?<\/b><\/div>\n<div><b><br \/><\/b><\/div>\n<div>\n<div>Obi\u010dajno je najte\u017eje pripraviti akcijski na\u010drt. Za vas smo pripravili e-priro\u010dnik, ki vas bo vodil skozi klju\u010dne korake za razvoj mo\u010dne znamke, ki bo privabila prave kandidate in s katero se bodo pona\u0161ali va\u0161i trenutni zaposleni.&nbsp;<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/p>\n<div style=\"margin: 20px auto; text-align: center;\"><a class=\"ugledni\" href=\"http:\/\/mojedelotemplates.blob.core.windows.net\/job\/e\/oglasi\/mojedelo\/eb\/e-prirocnik%20-%20%20gradnja%20bzd.pdf\" target=\"_blank\" style=\"padding: 10px 25px; border: 2px solid #EE8F44; border-radius: 6px; background-color: #EE8F44; color: rgb(255, 255, 255); font-size: 14px; font-weight: 700; text-align: center; text-decoration-line: none;\">E-PRIRO\u010cNIK: Gradnja znamke delodajalca<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p><\/p>\n","protected":false},"author":1,"featured_media":15256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10023],"tags":[],"class_list":["post-16051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vsebine-znamka-delodajalca-delodajalci"],"acf":[],"yoast_head":"<title>Gradnja znamke delodajalca na dru\u017ebenih omre\u017ejih - 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